Tuesday, August 7, 2012

  I remember the old radio commercial as "Lucky Strike Means Fine Tobacco," and my daughter remembers it as "Lucky Strike Makes Fine Tobacco."  But anyway,  for a long time in the long ago, the letters "LSMFT" were on everybody's radio. And in everybody's ears.
     In those pre-TV days everybody had radios. You got Jack Benny. Amos and Andy, Bob Hope, Bing Crosby, Major Bowes Amateur Hour, Fred Waring, the World Series, the Metropolitan Opera, and maybe some local police calls. And along the way you also got a pervasive promotion of a cheap, seductive and ultimately poisonous product  -- cigarettes.
     Loads of big-name endorsements. Peggy Lee, Perry Como, Jack Carson, Abbott and Costello et al. It was like "Hey, light up, join the party."
      Luckies, Camels, Pall Malls, whatever -- in those days they were peddled like so much candy. Maybe better than candy because they gave you a "lift."
     Sure.they did. Also, as we eventually learned, heart trouble and damaged lungs.
      Some anti-cigarette crusaders recently made news by publicly switching to pipes or cigars, as I once did. I wish them well, but eventually they're gonna inhale that smoke, as I did, making it as bad or worse than a Camel.
       I still see people smoking cigarettes.  Wish I didn't.

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