I remember the old radio commercial as "Lucky Strike Means Fine
Tobacco," and my daughter remembers it as "Lucky Strike Makes Fine
Tobacco." But anyway, for a long time in the long ago, the letters
"LSMFT" were on everybody's radio. And in everybody's ears.
In
those pre-TV days everybody had radios. You got Jack Benny. Amos and
Andy, Bob Hope, Bing Crosby, Major Bowes Amateur Hour, Fred Waring, the
World Series, the Metropolitan Opera, and maybe some local police calls.
And along the way you also got a pervasive promotion of a cheap,
seductive and ultimately poisonous product -- cigarettes.
Loads
of big-name endorsements. Peggy Lee, Perry Como, Jack Carson, Abbott
and Costello et al. It was like "Hey, light up, join the party."
Luckies, Camels, Pall Malls, whatever -- in those days they were peddled
like so much candy. Maybe better than candy because they gave you a
"lift."
Sure.they did. Also, as we eventually learned, heart trouble and damaged lungs.
Some anti-cigarette crusaders recently made news by publicly switching
to pipes or cigars, as I once did. I wish them well, but eventually
they're gonna inhale that smoke, as I did, making it as bad or worse
than a Camel.
I still see people smoking cigarettes. Wish I didn't.
Tuesday, August 7, 2012
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